Understand which campaigns generate ticket sales
Connect your advertising and analytics platforms once. Completed checkouts from your event pages are then attributed to the campaigns that generated them, including the associated revenue.
Coming in August of 2026
View supported platformsFrom initial click to recorded revenue
Conversion tracking covers the complete buyer journey, providing consistent attribution from the initial ad click to the completed order.
Configure in minutes
Enter your pixel or measurement ID in organisation settings. The configuration is applied to all your event pages.
Respect visitor consent
Tracking is activated only for buyers who accept analytics and marketing cookies. Consent preferences are applied for each visitor on every page.
Invest based on conversions
Each completed checkout is attributed to the campaign that generated it and includes the associated ticket revenue, allowing you to assess performance using actual sales.
Supported advertising and analytics platforms
Connect each platform by entering its corresponding identifier in your organisation settings. You can enable integrations individually or together, and the configuration is applied automatically to every event page.
Meta Pixel
Attribute completed checkouts to the Facebook and Instagram campaigns that generated them, and enable Meta to optimise ad delivery for purchases rather than clicks.
Supports the Meta Conversions API for reliable tracking beyond the browser.
Google Analytics 4
Send page-view and purchase events to your Google Analytics 4 property, and analyse ticket sales alongside your other web analytics.
Purchases are reported as standard GA4 ecommerce events, including order value and currency.
Google Tag Manager
Send checkout events to your existing container and distribute them to the tags you manage, without requiring additional development work.
Compatible with established data-layer conventions.
TikTok Pixel
Measure conversions from TikTok advertising on your event pages and provide the purchase signals required to optimise delivery for ticket sales.
Each conversion event includes the associated ticket revenue.
- One configuration applies to every event page published by your organisation.
- Pause or disconnect a platform at any time without modifying your events.
- Purchase events include order value, so return on advertising spend is based on recorded revenue.
- Server-side tracking helps maintain Meta attribution when browser-based tracking is restricted.
Common questions
Common questions about conversion tracking.
Start accepting ticket orders
Create your event, publish your ticket link, and start selling within minutes. You retain full visibility from the first order to the door.
Coming in August of 2026
There are no subscription or setup costs, and free events carry no service fees.